What are REF links?

REF links are no-code tools. 🍰

They're links you can generate in Chatfuel that will send users directly to one part of your Messenger chatbot, instead of to the Welcome Message like your main m.me link will. The beauty of REF links is that they allow users to access one specific portion of your chatbot without having to go through the entire rest of the bot flow get there.

  • For example, the main link to your bot (to its Welcome Message) might look like this: m.me/examplesamplebusiness42
  • And the REF link to a block with information about a contest might look like this: m.me/examplesamplebusiness42/ref=contest

How to create REF links

Setting up REF links is an easy task in basic bot-building. Here's how to do it:

  1. Head to the Automate tab in Chatfuel, and go to the block you want to create a REF link for.
  2. Click on the green LINK button to the right of that block's name.

3. In the window that appears, toggle the Block link switch on.

4. In the text box, type in a name for this REF link. (Note that this text will appear at the end of the URL, which means users will be able to see it.)

5. You can then copy the REF link and start sharing it with users. When they click it, it will direct them straight to that specific block in your bot. You'll be able to copy the link again any time if needed. It'll appear next to the green LINK button in that block.

When to use REF links

REF links are a great way to share your chatbot when you're using it to do things like:

  • launch a new product
  • promote a contest or giveaway
  • run a survey

You can advertise your product, contest, or survey to your audience by sharing the REF link on social media, in emails, on landing pages, etc. Then, when users click, they won't have to go through your entire Messenger chatbot's flow to get to the information they were promised. The REF link will take them straight to the relevant block.

Tracking stats for REF links

Once you create the REF link for the block, you'll be able to track its use. Visit the Analyze tab to see:

  • Where people are finding and clicking your REF link (sources)
  • How many people are clicking your REF link, divided by source
Did this answer your question?