If you want to acquire more users by making use of Facebook's ad functionality, we have three recommended ways to do so:

  • Use an Engagement ad together with Acquire users from comments.
  • Use a Traffic ad linking to a Messenger Destination.
  • Use a Traffic ad which leads to your bot's landing page.

"Acquire User From Comments" Ad

The Acquire users from comments ad enables you to engage users with your bot by having them comment below one of your Facebook posts. The ad makes use of an existing post by your page, which is linked to the Acquire users from comments feature. If a user then comments below the ad they will receive a message from your bot.

  1. Publish a post as the Facebook Page your bot is linked to.
  2. Set up Acquire users from comments for this Facebook post.
  3. Head to Facebook's Ad Manager, create a new ad. (EngagementPost Engagement is recommended.)
  4. Choose an audience for your ad and set up the ad for the post of your page which is linked to Acquire users from comments.
  5. If you're satisfied with the ad, place the order and get ready for new users!

"Messenger Destination" Ad

The Messenger Destination ad is a special ad by Facebook which initiates a chat with the bot as soon as it is clicked or tapped by the user and allows your bot to send a customised welcome message immediately after it was triggered.

  1. Head to Facebook's Ad Manager and create a new ad. (Traffic is recommended.)
  2. Choose an audience for your ad and set up the ad's design.
  3. For Destination choose Messenger and click Set Up Messenger Content when you're ready.
  4. Create a message which your bot should send when the ad is triggered. You can choose between a normal text message or Image & Text (gallery card).
  5. If you would like to use buttons or quick replies linking to content in your bot choose Send Postback, and put block name: name of block you want to link to for Payload. E.g. block name: Welcome message .
  6. Test your bot's message by clicking Preview in Messenger app. If you're satisfied with the ad, place the order and get ready for new users!

"Landing Page" Ad

This kind of ad is one of the fastest and simplest to set up as it links to a web destination — your chatbot's landing page. The landing page is great to showcase your bot to desktop and mobile users before they get started using it.

  1. Head to Facebook's Ad Manager and create a new ad. (Traffic is recommended.)
  2. Choose an audience for your ad and set up the ad's design.
  3. For Destination choose Website URL and enter the link to the landing page of your bot. You can find this link in the Grow section on your bot's dashboard as long as it is connected to a Facebook page. The links usually look like this: https://chatfuel.com/bot/chatfuelrockets
  4. If you're satisfied with the ad, place the order and get ready for new users!
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