People tab is used to identify and segment bot audience.
Here bot admins can:
get an overhead view of bot’s user list and all user statuses including the most important one — reachable users (bot subscribers that you pay for),
group users into segments that are updated automatically,
edit individual users’ attributes,
generate CSV files of your subscribers to boost sales by using with Facebook’s “lookalike audiences” (which means you can reach new customers who behave similarly to your existing segments in Messenger).
At the very top of People tab you can see several pre-defined segments like:
Reachable users—bot subscribers to whom your bot can send messages and, most importantly, reach out to after a period of inactivity with broadcasted messages.
Returned—bot subscribers who have interacted with your bot more than once.
Non-Organic—total number of users (including blocked) who entered the bot via Facebook ads, a comment reply, or any other non-organic source the bot can track.
You can also create your own segments by defining the qualifying user attributes to be part of the segment and pressing the Save to Segment button. These segments will be available to all admins of your bot and automatically update to include new users who fit the filter you set.
📌 For each segment it’s possible to broadcast to the users it contains, subscribe them to a sequence, or export their Messenger IDs for use in a highly-targeted Facebook ad.
You can also sync segments to Facebook Ad Manager.
Rename segments easily by clicking the segment name.
This column displays all users who have interacted with the bot at any point in time. Each user has one of the following statuses:
Reachable users—bot subscribers that your bot can reach out to.
Blocked users—users who blocked communication with your bot. You cannot send messages to these users, but if they interact with your bot they will become reachable again.
📌 Messenger users become subscribers of your bot and have reachable status in the People Tab if they interact with your bot in any way.