First, note that Chatfuel's Entry Points are the easiest and most efficient way to grow your chatbot's audience. We'll highlight several of these here, in addition to a few other ways to bring new users to your Messenger chatbot.

#1. Promote your bot on Facebook.

  • You can set up Chatfuel’s Comments Autoreply Entry Point to apply to a post(s) on your Facebook page. It will enable your bot to automatically message all commenters (or only those who comment with a keyword(s)). If the person responds to this bot message, they’ll become a reachable user. (This method works especially well for engaging posts about contests, giveaways, etc.) It's proven to be an amazing way for many of our most successful clients to steadily grow their bot user bases, which is why it's one of the tools we recommend to all users. 📈

  • You can create a post on your Facebook page with the Send Message objective, and compose some text explaining how it can help users. Publish and pin the post to encourage anyone who visits your page to chat with your bot and become a subscriber.

  • You can set your Facebook ads to direct users to your chatbot. When a user clicks on the ad, they’ll be sent to Messenger where your bot can engage them immediately. You can really maximize your advertising budget by using the data of your existing bot users to improve your (re)targeting game. Just use the Segment Sync feature to automatically upload audiences from the People tab into your Facebook Ads Manager.

Click-to-Messenger ads bring new users to your chatbot
  • The simplest way to start promoting your bot and growing your subscriber list is to share the direct link. All Messenger bots have one, and it leads to the Welcome Message. It begins with, like You can find this link at the top of your dashboard, next to your bot’s name. 👇

  • The other type of Messenger-bot link is a bot link (formerly known as REF links). These lead users to a specific block in your bot, instead of to the Welcome Message. Bot links are useful if you want to take people directly to a certain part of the flow, like to survey questions or information about a promotion.

To use a bot link, set up a Bot Link Entry Point. 👇

Grow your audience by sharing either of these links in emails, on social media, or anywhere else you normally interact with prospects and customers.

When sharing the link, you may even want to include a screencast video of your bot in action to intrigue users and show them what to expect, like so. 👇

💡 Tip: When using bot links on different platforms, create a different link for each of the sources. That way, when you go into the People tab to check the {{ref}} attribute, you'll be able to see exactly how many users you got from each of the sources.

#3. Promote your bot on other channels.

Embed the bot on your website

You can easily have a chat window with your Messenger bot appear on your website, too. Set this up using the Customer Chat Entry Point feature, so your bot can begin engaging website visitors today.

You can also include a screenshot and a link to your bot right within blog posts or other pages on your website.

Share your bot on Instagram

You can also run click-to-Messenger ads on Instagram, meaning the user will be directed from the Instagram ad to your bot in Messenger. 

Or, you could work with an influencer to promote your bot on Instagram or other social-media channels.

🎉 Advanced tools for Instagram messaging are coming soon! Sign up to get notified when we launch (and Check out these expert tips for boosting your Instagram presence in the meantime).

Make a landing page for your bot

You could even create and promote an entire landing page just for your bot, so you can easily showcase its helpful features. Check out this example from ABC News.👇

Submit your bot to a directory

Finally, you can submit your bot to directories like BotList to increase visibility.  

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