The Instagram Direct Entry Point is a no-code solution. 🍰
Entry Points are a powerful feature of the Flow Builder interface (the Flows tab under the Automation tab) that brings new users to your chatbot. This Entry Point brings users to your bot from the Message button on your Instagram account. As soon as they click it, they end up in your bot, and the conversation starts.
Use cases for the Instagram Direct Entry Point 📚
Instagram Direct Entry Point is an easy way to achieve automation of the answers for incoming inquiries on your Instagram account. It's a default Entry Point, which means it'll be used if you don't have any other Entry Points set up to handle a user's request.
⚠️ Note that IG Direct Entry Point only reacts to the user's very first message—be it a generic one or the one containing keywords that you choose to set up. For further interactions, you need to set up keywords in the AI tab.
How to set up an Instagram Direct Entry Point 🔧
1. Add Instagram Direct Entry Point to your flow. There are three ways to add an Entry Point to your flow: by double-clicking or right-clicking in any blank area of the workspace, by clicking the + symbol to the right of your Instagram flow name, or by clicking the small icon with the screen and + symbol on the right side of the workspace.
2. Reply to basic questions with FAQs (also known as Ice Breakers). Add basic questions that will be useful to your audience, and link them to blocks that contain the answers. The available questions will appear to all users as soon as they click the Message button on your Instagram Business account and slide into your DMs. You can add, delete, or edit any of the questions as desired.
3. Set up your bot to send appropriate reactions to messages with specific keywords. Type those keyword(s) or even phrases in the box under First messages with keywords. For example, you might type refund and money back in the same box to have your bot reply to those seeking a refund. Use as many synonyms as you can to make it work. Press enter to save one keyword and type in another. Note that you can also use an emoji as a keyword.
There's also a possibility to create a default answer for all the other messages that don't contain any of the specified keywords. Just create a block, add a message and connect it to All first messages in your Instagram Direct Entry Point.
⚠️ Note that since IG Direct Entry Point only reacts to the very first message, you have to set up keywords in the AI tab for all further interactions with your users.
4. Toggle the Entry Point on (using the toggle switch in the top right corner of the card) when you're ready to activate it.
How many Instagram Direct Entry Points can you have? 🤔
You can set up as many Instagram Direct Entry Points in different flows as you want. However, only one of them can be turned on at a time. When you turn on one Instagram Direct Entry Point, all the other Instagram Direct Entry Points turn off automatically.