Before you start following the steps we suggest here, make sure you've read the other two articles in which we cover the Facebook Ads setup:
Also, make sure that you've built your chatbot using the Chatfuel Flow tab and set your Facebook Ads to Active.
If things are still not working, there might be a few main reasons why. Let's go through all of them.
Depending on the Ad type you need, please make sure you've followed the instructions while creating your Ad.
Click-to-Messenger (CTM) Ads
Choose the Messages objective for your new Ad and give it a name
Under Message Destination, choose Messenger and check that Click to Messenger is selected
Choose your audience based on your business's unique goals
Choose Automatic Placements
Choose the desired budget and ad schedule
In the Identity section, make sure you're creating the ad for the same Facebook page you're using with your Chatfuel bot
Design your ad creative
In the Messenger Setup section, choose the Start Conversations option and click Create
In the popup window:
Under Customer Actions choose buttons or quick replies (after that, you can set them up in Chatfuel)
Customize the greeting (the first message the customer will see from you)
Click Finish in the popup window
Click Confirm to submit your Ad to Facebook for review
Sponsored Message Ads
Sign in to Facebook Ads Manager and click Create Ad**.**
In the Consideration section, choose Messages.
Enter a campaign name and click Continue.
Under Message Destination, select Messenger.
Use the drop-down menu under Messenger to choose Sponsored Messages, then select the right Facebook page.
In the Audience section, either Create a New Audience or Use a Saved Audience.
For Placements, your only option will be Messenger, so no action is needed here.
Set a budget and schedule for the sponsored message.
Select the format in Message Setup: Text Only or Text & Image.
Type your message (300 character limit) and upload a photo if needed (Facebook recommends 1200 x 628 pixels).
You'll add the buttons or quick replies in Chatfuel, so no need to do them here. Complete your ad and click Confirm.
What if you've created your Ad correctly, but it still doesn't appear?
Check your Ad placement
In the Placements section, make sure that:
you only have one placement for the Ad
the image hasn't been cropped
Check your Ad permissions
Facebook is rather strict when it comes to permissions. So please check the ad permissions, in compliance with your page type. Here's how to check the permissions:
For a business account:
For a non-business account: