Entry Points is a feature in Flow Builder. It is simply a way to bring users to your Facebook or Instagram Flow. For example, you want a user to start a conversation with your bot after they:

  • reply to your Instagram story > Story Reply Entry Point

  • message you about a product in your Facebook Shop > Facebook Shop Entry Point

  • send a direct message on Instagram > Instagram Direct Entry Point

Adding an Entry Point

Go to AutomationFlows

You can add an Entry Point to your flow in three ways:

  • double-click or right-click in any blank area of the workspace

  • click the + symbol to the right of your flow's name

  • click the small icon with the screen and + symbol on the right side of the workspace

📌 While you can set up Entry Points at any stage of the building process, you must connect a page to your bot to activate it

On/off toggles. You can set up Entry Points even if your flow isn't ready yet. Entry Points are turned off by default, turn them on when you're ready.

With some Entry Points you can turn on several of them at the same time. With others you can turn on only one.

Types of Entry Points

Facebook

Bot Link — A user clicks a link and opens a conversation with a bot at a particular block

Click-to-Messenger Ads — A user clicks an ad and opens a conversation with a bot

Comments Autoreply — A user comments on your post and opens a conversation with a bot

Customer Chat — A user uses chat plugin on your website and opens a conversation with a bot

Facebook Page — A user messages your Facebook and opens a conversation with a bot

Facebook Shops — A user messages your Shop and and opens a conversation with a bot

Send to Messenger — A user clicks a special button on your website and opens a conversation with a bot

These Entry Points only apply to users who have already interacted with the bot before:

Persistent Menu — A user starts a conversation after clicking on a menu within your chatbot

Sponsored Messages — A user starts a conversation after receiving a sponsored message from a bot

👉 You can't use Sponsored Messages if:

  • Your Facebook business page is located in the European Economic Area and/or Japan

  • Your Facebook business page has one or more admins located in the EEA and/or Japan

  • The chatbot subscribers you're targeting are located in the EEA and/or Japan

Instagram

Instagram Direct — A user sends you a direct message and opens a conversation with a bot.

Instagram Ads — A user clicks an ad and opens a conversation with a bot.

Comments Autoreply — A user comments on your post and opens a conversation with a bot.

Story Mention — A user mentions you in their story and the bot sends a message.

Story Reply — A user replies to you in their story and the bot sends a message.

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