Entry Points is a feature in Flow Builder. It is simply a way to bring users to your Facebook or Instagram Flow. For example, you want a user to start a conversation with your bot after they:

  • reply to your Instagram story > Story Reply Entry Point;

  • message you about a product in your Facebook Shop > Facebook Shop Entry Point;

  • send a direct message on Instagram > Instagram Direct Entry Point.

Adding an Entry Point

Go to AutomationFlows

You can add an Entry Point to your flow in three ways:

  • double-click or right-click in any blank area of the workspace;

  • click the + symbol to the right of your flow's name;

  • click the small icon with the screen and + symbol on the right side of the workspace.

📌 While you can set up Entry Points at any stage of the building process, you must connect a page to your bot to activate it.

On/off toggles. You can set up Entry Points even if your flow isn't ready yet. Entry Points are turned off by default, turn them on when you're ready.

With some Entry Points you can turn on several of them at the same time. With others, you can turn on only one.

Types of Entry Points

Facebook

Learn more about how each Facebook Entry Point works in our detailed guide.

  • Bot Link — A user clicks a link and opens a conversation with a bot at a particular block.

  • Click to message — A user clicks an ad and opens a conversation with a bot.

  • Facebook Post Comments (Comments Autoreply) — A user comments on your post and opens a conversation with a bot.

  • Boosted posts — A user leaves a comment under a Boosted post and opens a conversation with a bot.

  • Facebook Page — A user messages your Facebook and opens a conversation with a bot.

  • Facebook Shops — A user messages your Shop and opens a conversation with a bot.

  • Persistent Menu — A user clicks a button in the menu options of your Facebook Page.

  • Sponsored Messages — A user clicks an ad and opens a conversation with a bot.

Instagram

Learn more about each Instagram Entry Points in our detailed guide.

  • Bot Link — A user clicks a link and opens a conversation with a bot at a particular block.

  • Instagram Direct — A user sends you a direct message and opens a conversation with a bot.

  • Story Mention — A user mentions you in their story, and the bot sends a message.

  • Story Reply — A user replies to you in their story, and the bot sends a message.

  • Comments Autoreply — A user comments on your post, Reel, or live broadcast and opens a conversation with a bot.

  • Instagram Ads — A user clicks an ad and opens a conversation with a bot.

  • Persistent Menu — A user clicks a button in the menu options in the DMs.

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