Text Card

  • 640 character limit

  • supports UTF-8

  • up to 10 items in one card

  • horizontal image aspect ratio is 1.91:1 or 1920x1080 pixels

  • Square image aspect ratio is 1:1 or 1000x1000 pixels

  • item title has an 80 character limit

  • item subtitle has an 80 character limit

  • optional buttons are limited to 3 per item

  • will only appear to users based in European Economic Area (EEA) countries on mobile, not on desktop (more info on Facebook's EEA policies)

Image Card

  • jpg, png, gif

  • for best results keep the number of frames for dynamic GIFs below 75

Video

  • mp4

  • max. 25 MB after Facebook's transcoding

Audio

  • mp3, wav, ogg

  • max. 25 MB after Facebook's transcoding

Buttons

  • 20 character limit

  • can link to block, URL, phone number, buy and share functionality

Quick Replies

  • up to 11 items per quick reply

  • item title has a 20 character limit

  • can link to block

Persistent Menu

  • up to 3 buttons (Grow tab), or 20 buttons (Entry Points, in Flow Builder)

  • menu title has a 30 character limit

  • can link to block or URL

💡 Important to keep in mind: 

  • The heavier the picture is, the longer it takes to load in Messenger. Something below 500KB should work reasonably quick.

  • Try to use GIFs below 2-3 MB in size

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