There are several ways to Re-Engage with your audience. You can schedule your messages, autopost them from external sources, send your messages manually right away or send them as follow-up sequences – all of these can be found in the Re-engage tab previously called broadcast tab in your Chatfuel dashboard.

You can Re-Engage through messages with text cards, image cards, galleries and plugins. Only reachable users can receive Re-Engage messages (see People Tab, section Statuses)

Composing Re-Engage messages

On the right you’ll see the interface similar to the one below:

Key things you should know about:

  • Activation button (‘Send’ or ‘Start’) is always at the top next to the title.
  • Message Tag section is where you assign one of the predefined Facebook tags that define rules for message content, timing and frequency. 
  • User Filter section allows you to narrow down recipients for a particular message, so that only certain groups of your audience will get the message.

Message Tags

All Re-Engage messages fall into one of a few categories based on the content they contain. Facebook requires you tag each message based on its category, because different message types have different rules for timing and frequency. 

Promotional messages may only be sent within 24 hours of your bot’s last interaction with a particular subscriber, and must be tagged with Update. The only types of mass messages you’re allowed to send outside of this 24-hour window are those whose content fits under the Subscription tag or one of the Utility tags. Be warned, however: Improper tagging could result in getting banned from Facebook Broadcast altogether.

By default, new Re-Engage messages are labeled with Update tag. You can change it to another one by clicking on the current tag and read about the rest.

Deliver your message now

This feature allows you to instantly reach your users after you’ve composed a message for them, which comes in handy when you have an urgent update to share.

Schedule for later

This is a feature to use when you want to delay your message or plan for messages to be delivered on specific dates and time. You can also:

  • Determine which timezone will be used when sending the message (user’s or bot’s);
  • Make the Re-Engage message recurrent by defining your preference in the Repeat drop-down menu.

Autopost from external source

This feature allows you to select any external source – social network, some of Google services, RSS feed – and automatically send its content to your users as soon as the source updates.

This feature is essentially replaced with the new and robust Zapier integration which you can read about here: Chatfuel Zapier integration

Here’s a list of sources available in the plugin section:

Note that for IFTTT and Zapier integrations, you’ll need to sign up for the services first.

To learn how to grow your audience and engage prospects click here 😉

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